AIMExpo 2016

Rich Moore
Director of Sales Training
Protective Asset Protection


Rich brings high energy and passion to his training sessions, which focus on F&I and digital marketing. He has provided instruction on F&I to more than 5,000 students per year in leadership skills, motivation and management techniques. Rich first ventured into the auto industry in 1985 in sales. Since that time, he has held sales and sales management roles in different industries, including powersports. After several successful years on the sales side, he moved into the training arena and has been both trainer and training management over the years. Rich joined Protective in 2011. He has been a featured speaker at the Texas Compliance Summit and has previously presented on Powersports Business webinars.

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