2017 BOMA International Annual Conference & Expo

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A Step-By-Step Guide to Enhancing Your Tenants' Experience (Room 202B)

For a portfolio to grow, tenants need to be treated well. Your employees must not only project the right attitude; they also must be fully prepared to deliver the right experience to the right people. Building a tenant experience that drives market demand, tenant loyalty and rent premiums is more than an act of will, intention or effort. It is a matter of determining what tenants value, delivering those services and experiences in consistent, relevant and differentiating ways, and communicating effectively to ensure the right audiences are aware of them. It’s easy for tenants to leave a building. It’s harder for them to leave an experience. Tenants will invariably experience your property through multiple touch points. Some will go unnoticed, but others form the defining moments that shape their overall experience. When you understand what your tenants really want, you can make smart decisions around how you do what you do and improve their experience. Based on insights and best practices from experts in branding and customer experience, workplace solutions and commercial real estate, this session will provide attendees with a step-by-step process framework to develop a differentiated tenant experience.


 

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