2018 ATA Trade Show

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Sessions (35)

Manufacturer Seminar - Combatting Counterfeiting in the Archery Industry (Room 137)

10 Jan 18
3:00 PM - 4:00 PM

Tracks: Education Sessions

Speaker(s): William Ross
Deputy Director Ross will give attendees an overview of the IPR center and discuss how a manufacturer can take steps to protect their intellectual ... More...

Manufacturer Seminar - Taxes That Affect Your Business (Room 136)

10 Jan 18
4:00 PM - 5:00 PM

Tracks: Education Sessions

Speaker(s): Mitch King ; Pat Raffaniello ; Robert Curry ; Tim Boes
This seminar will cover taxes that affect businesses within the archery industry. Pat Raffaniello will cover the pending tax overhaul plan that is ... More...

A Quality Website: A Must Have for Today's Archery Business (Room 139)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Eric Whiting ; Sydney Schalit
Today’s consumers still window shop, but it’s not done on the street - it’s all done online. Learn about what customers are looki... More...

Impress Your Customers: 8 Steps to an Excellent Customer Experience (Room 132)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): ALLISON JASPER
Customer experience includes way more than customer service, and you don’t need to overthink it. We will go over 8 steps to help impress your... More...

Increase Revenue through Clubs (Room 136)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Jeff Greer
This seminar is designed to provide retailers with information on how clubs can generate revenue and develop new customers. \\ Room 136 \\ Jeff ... More...

Letting Go: The Mechanics Of Form and How It Relates to Shot Execution (Room 135)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): George Ryals IV
George will discuss shot execution and proper form using different types of release aids. The focus will be on learning and teaching steps to make ... More...

Making More Profit with ARRO Membership (Room 130)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Marty Stubstad
Learn how joining the ARRO buying group can increase your purchasing power and make your business more profitable. \\ Room 130 \\ Marty Stubstad More...

MAP & Its Effect on the Archery Industry (Room 133)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Andrew Schydlowsky
Minimum Advertised Pricing (MAP) policies can be one of the most effective tools in maintaining the market value of a product and a brand. Learn ab... More...

Meeting the Needs of Traditional & Recreational Archers (Room 138)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): John Wert
Learn strategies for selling, setting up, and tuning recreational and traditional archery equipment. Know what products to stock and how to prepare... More...

Retailer's Survival Guide (Room 131)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): RANDY PHILLIPS
Being a retailer in the archery industry is tough. So how can you survive? This seminar will provide insight into how ATA ePRO can become an asset ... More...

Scholastic 3-D Archery (Room 134)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

The Scholastic 3-D Archery program is a next-step initiative that gives students the chance to grow into lifelong archers and bowhunters. This pres... More...

Solid Archery Mechanics for the Beginning Archer (Room 137)

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Tom Clum Sr.
Deliver an effective and meaningful shooting lesson to the new archer in just 30 minutes. Boost customer retention with a simple investment of time... More...

Work Smarter: Creating Partnerships to Boost your Business (Room Member Services Area (MSA))

11 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Jennifer Mazur ; Josh Gold
Discover how partnerships can give your business access to more resources and a larger customer base. Also learn key ways to reach out within your ... More...

Building a Successful Archery Learning Academy (Room 130)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Lynda LeCompte
Lynda will provide a framework to give any archery pro shop access to the tools and resources to build a successful teaching academy with certified... More...

Coach, Club, and Athlete Development Initiatives for Long-term Retention (Room 139)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Guy Krueger
This seminar will focus on the latest USA Archery initiatives and programs that will promote long-term athlete, club, and coach retention and invol... More...

Controlled Process Shooting (Room 132)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Joel Turner
This seminar illustrates the core problems in target panic and shot control. Attendees will learn the blueprint for the controlled shot under extre... More...

Counterfeit Products: Why it Matters to Retailers (Room 137)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Kurt Smith
Counterfeit products are a threat to the archery industry. Learn how counterfeit products in the marketplace affect retailers and how you can help ... More...

Creating Media to Market Your Business (Room 133)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Tom Petry
Creating quality photos and videos can make you stand out from the crowd. Learn the basics of today’s equipment and techniques for commercial... More...

Importance of Buy Groups & MAP Pricing (Room 136)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): GARY KINARD ; WAYNE PIERSOL
Learn the benefits of belonging to a buying group for all retailers. Also, understand the importance of MAP pricing and how it affects archery reta... More...

Intellectual Property Legal Matters (Room 134)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): MICHAEL OROPALLO
Michael Oropallo will share his insights of what to do in the event of being sued. This seminar will include an analysis of the claim, potential co... More...

Know the Pathways to Customer Engagement (Room Member Services Area (MSA))

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Nicole Nash
Camouflage isn’t the only color in archery anymore! Dive into the various pathways consumers take to find their archery “home”. L... More...

Letting Go: The Mechanics Of Form and How It Relates to Shot Execution (Room 138)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): George Ryals IV
George will discuss shot execution and proper form using different types of release aids. The focus will be on learning and teaching steps to m... More...

Meeting the Needs of Female Consumers (Room 131)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Whitney Johnson
Much of the growing female archery consumer base can feel uncomfortable or intimidated walking into a shop and asking for help from the male-domina... More...

Retailer's Survival Guide (Room 135)

12 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): RANDY PHILLIPS
Being a retailer in the archery industry is tough. So how can you survive? This seminar will provide insight into how ATA ePRO can become an as... More...

Advanced Aiming Methods for Traditional Archers (Room 131)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Matt Zirnsak
This seminar takes a deep dive into the various aiming methods that can be accurately employed by an archer shooting a non-sighted traditional bow.... More...

Beating Facebook's One-Percent Reach: How to Create Engaging Content that Reaches Your Fans (Room 135)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Hannah Stonehouse Hudson
Facebook strategies can be overwhelming, especially if you don’t understand who will actually see your posts. Explore techniques to beat the ... More...

Creating a Game Plan for Your Business (Room Member Services Area (MSA))

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Kurt Smith
Growing or strengthening your business can be difficult if you don’t take the time to really know your current situation. This seminar will w... More...

Hacked: A Big Problem for Small Businesses (Room 138)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Steve Wyss
Understand what hacking is, how you can be affected, reporting requirements, and what you will need to do in response. Also learn about method... More...

Panel Discussion: Influencer Marketing in the Outdoor Industry (Room 134)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Bryan Koontz
Guidefitter moderates a panel discussion between marketing managers for top outdoor brands and influencers/pro staff as they discuss how to best le... More...

Participation of Women in the Shooting Sports (Room 130)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Karen Butler
Karen will share insights on how manufacturers and retailers can create products and sales that capitalize on the fast-growing and very important s... More...

Proven Methods of Introducing Kids to Archery (Room 133)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Melissa Bachman ; MICHELLE SCHEUERMANN
Introducing kids to archery is a wonderful experience, and is one that should have foresight, planning and proper execution to ensure the experienc... More...

Retailer's Survival Guide (Room 136)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): RANDY PHILLIPS
Being a retailer in the archery industry is tough. So how can you survive? This seminar will provide insight into how ATA ePRO can become an as... More...

The Archery Federal Excise Tax: Where Does the Money Go? (Room 139)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Dan Forster
Do you have questions about where your Federal Excise Tax (FET) on archery equipment goes? Would you like to know more about how your tax dollars a... More...

Turning Your Fletching Table Into a Money Maker (Room 137)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Bob Potter ; Greg Misner ; Niki VanderMuelen
The Bohning Company will communicate suggestions and lessons learned from more than 70 years of being an industry leader in fletching and arrow-bui... More...

Using Coaching to Build Customers & Community (Room 132)

13 Jan 18
7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Jeff Sanchez
This seminar will discuss setting up coaching and lesson programs for both target archers and hunters, as well as building community relationships ... More...