Tracks: Marketing/Branding/Customer Relationships, Service Professionals
Hyper-targeted digital marketing isn’t just for big B to C marketers any longer. This session will cover some of the newest targeting technologies to grow brand awareness and product preference. Reaching people with the highest business value to aftermarket companies is a challenge. Learn how to use data and advanced tools and tactics to reach niche B2B and B2C audiences. Case histories of programs targeted to repair professionals, repair shop owners and niche consumer audiences will be presented.
Attendees will learn: