There’s no doubt that business leaders see economic potential in global markets – but expansion is not without its challenges. Developing business partnerships, supply chain management, customer acquisition, and general communication all require special attention. This session is for those who are trying to efficiently and effectively expand their businesses internationally. Participants will learn key steps and create a strategy to take their business abroad or to continue to enter new markets. Lamson will show how to navigate and negotiate new international markets, acquire clients globally and build strong, long-term international partnerships.
Attendees will learn:
- The right questions to ask
- How to assess new markets
- How to identify strategic partners