CRM is not a 4-letter word; it’s a 3-letter word for Customer Relationship Management. That does not sound too bad, but when you mention CRM you typically get looks as if you said the former. Most companies today have implemented some form of CRM, whether automated or manual. The question is, are you getting ROI out of your investment? This interactive session will challenge sales managers, executives and owners on their pre- and post-processes when implementing CRM within their companies. This session will provide a road map to getting real ROI out of your CRM program.
Attendees will learn:
The common reasons why CRM succeeds or fails.
Are you approaching CRM as a process or a technology?
Why CRM is a revenue generator, not a cost, and how you can calculate the potential ROI for your company.