AAPEX 2016

We’ve all heard about the “digital consumer,” but what about the “digital seller?” Studies have shown that over 70% of the buying decisions today are made BEFORE someone actually talks to a sales person. This shift has had a dramatic impact on sales teams around the globe, and few have managed to properly adjust to this change in where the sales cycle actually starts. Sheridan outlines exactly what sales teams must do in order to embrace the new way of customers buy—ultimately becoming “digital sellers” in the process.

Attendees will learn:

• How the most successful organizations are shifting the way they sell to meet today’s buyer.
• Ways that your organization can use content to enhance and improve the sales process.
• The correlations between great “content” and closing rates, sales cycles, and more.
• Steps to take in order to be a true “digital seller”.