Tracks: Marketing/Branding/Customer Relationships, Service Professionals
One of the hardest parts about marketing is getting people to pay attention. We spotlight features and benefits. We create brochures and spec sheets. But what if we could woo a devoted audience instead of lukewarm prospects? What happens when we think like a storyteller? Johnson will teach five secrets to telling stories that entice people to buy based on changing attitudes and behaviors about the products you sell that should drive big revenue.
Attendees will learn: