Tracks: Sales/Purchasing, Service Professionals
When you think about it, emotions play a part in every single decision an individual makes. While factors like price or quality are “top of mind” of one’s conscious thoughts, what happens when there are multiple products or services that appear to provide equal value? The decision ultimately comes down to the passions and aspirations in one’s subconscious. In this session, research findings are shared on what’s really going through the minds of your customers when making a buying decision.
Attendees will learn: