Proven Guerrilla Marketing Tactics for Independent Pizzerias
(Room N254)
29 Mar 17
2:30 PM
-
3:30 PM
When fighting the uphill marketing battle against the big chains sometimes you just have to throw the rules out the window. Often you can’t beat them at their own game, so why not fight them on a level where they will never see you coming? Battle-hardened pizzeria owners Michael Shepherd (Six Hundred Downtown, Bellefontaine, Ohio) and Bill Jacobs (Piece Brewery and Pizzeria, Chicago) will share with your their best guerrilla marketing tactics, proven ideas that helped them outwit their competitors and build lasting sales increases. Be prepared to soak up two totally different perspectives from Michael’s rural Ohio pizzerias and Bill’s urban Chicago operations.