2017 International Pizza Expo

Proven Tactics in Digital Marketing (Room N260)

29 Mar 17
9:30 AM - 11:00 AM
The 9-unit Farrelli’s chain was an early adopter of social media and online marketing, beginning with a MySpace page way back in May 2007. As the director of marketing and communications for Farrelli’s Wood Fire Pizza in Tacoma, Wash., Clayton Krueger has been instrumental in deciding which social networks to engage in and determining how to interact with each site. The company also has created and used databases to build its customer visits and frequency. Krueger will share his experiences during this interactive seminar and encourage audience participation so that you’ll be able to take home proven tactics that have worked in a number of markets.