Branding on a Budget
(Room N257)
28 Mar 17
4:00 PM
-
5:00 PM
Your brand is more than a logo. As Amazon’s Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” It’s the consumer’s emotional relationship with your business, and in today’s competitive landscape, people need to be sold on their emotions, not just their wallets. Eric Shepherd, the director of marketing for the 12-location chain OTTO in Portland, Maine, has helped build a loyal customer base in the New England area that borders on fanatical – without spending a fortune. Eric will provide you with simple steps to attracting new customers, build trust, inspire employees and create the foundation for all of your marketing components.