2017 International Pizza Expo

Do-It-Yourself Video Production (Room N258)

28 Mar 17
4:00 PM - 5:00 PM
The stats are overwhelming: Video marketing is the most effective way to engage and convert customers. Yet many pizzeria operators don’t have a single video on their websites or social media channels. Why? Because video is intimidating. Traditionally, videography has been limited to skill-based producers who are expensive to hire and not always easy to schedule Not anymore! Eye-appealing clips are now cheap and easy to produce with minimal skill and investment. That means you can do it, and in this seminar, Clayton Krueger, the director of marketing and communications for Farrelli’s Pizza, will show you how to make on-message videos that bring results. He’ll share how Farrelli’s has incorporated video into its marketing mix and relate best practices and tons of tips for do-it-yourself video production.