2017 International Pizza Expo

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Panel Discussion: Best Customer Loyalty Programs (Room N261)

28 Mar 17

2:30 PM - 3:30 PM

Speaker(s): Pasquale Di Diana, Owner, Pizza Coach Enterprises; Brittany Saxton; Debbie Goldberg, Co-Founder, Fresh Brothers; Eric Shepherd, Marketing and Communications Director, OTTO Pizza;

Moderator(s): Scott Anthony, Owner-Operator, Punxsy Pizza

Often rewards programs can be more of a drain than benefit to your bottom line. But when you use the right tactics and employ them properly customer loyalty initiatives are a real boon to business. Listen in as our panel of pizzeria marketers reviews the best (and worst) rewards they’ve encountered and takes your questions. Moderated by Scott Anthony (Punxsy Pizza, Punxsutawney, Pa.) with panelists Pasquale Di Diana (Bacci Pizza, Chicago), Debbie Goldberg (Fresh Brothers, Los Angeles), Brittany Saxton (Six Hundred Downtown, Bellefontaine, Ohio) and Eric Shepherd (Otto Pizza, Portland, Maine).

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