Brand Marketing With TNT
(Room N256)
28 Mar 17
2:30 PM
-
3:30 PM
Piece Pizzeria and Brewery Chicago is the highest-grossing independent pizzeria in a single location in the country. After15 years in business and close to $7 million in sales per year, this is not by accident. It’s based not only on top-notch product and operations, but also marketing, innovation and staying relevant to the target audience. Find out how owner-operator Bill Jacobs and marketing specialist Jim Furrh have engaged loyal customers and brand evangelists to help promote Piece. They’ll show you how to create “The Next Trend” and “The Next Thing” for your customers and keep them engaged. Learn how Piece keeps evolving (think brunch, chef collaborations, etc.) and leverages new initiatives with its target audience.