2017 International Pizza Expo

Motivating and Marketing to Millennials (Room N258)

28 Mar 17
9:30 AM - 11:00 AM
Who are these Millennials and what do they want? Learn strategies to navigate the next generation of employees and customers, while identifying the similarities and differences between generations. This presentation answers three critical questions about the generations: Who they are, what they want, and what you can do about it to stay relevant across multiple generations. Restaurant branding and marketing expert Gerry O’Brion will present 30 ideas you can implement now to attract cross-generational guests and turn them into vocal advocates, plus eight strategies for hiring and motivating Millennials.