Tracks: Conference, Drug Development, Exhibitor Showcase
Presented by EY
Content is key when marketing to Generation Z and Millennials – increasingly this content is coming from individuals themselves. We also see that brands are starting to see the value in next wave of social media innovation and its power in hearing the customer’s voice, promoting and strengthening advocacy and recognition, and increasing return on marketing and experience investment. Content innovation has revolutionized how it is being distributed and shared. Live streaming and video messaging apps like Snapchat, Meerkat, and Periscope are actively affecting the customer decision-buying process real-time. This will have wide ranging impact on how cruise lines reach potential cruisers and what they expect while onboard and onshore.