Sponsored by SAP Hybris
With so many lines switching creative/media/digital agencies, the panel will compare and contrast some of the new branding/advertising campaigns and trends in media allocation. How the move to more inclusive pricing is reshaping the business will be a focus of this session, too. Related to that, with so many lines offering similar value-adds, how are operators cutting through the clutter? Are strategies for convincing consumers to book earlier sticking? Panelists also will give an update on the changing relationship with the distribution channel including new commission strategies, the trend back to more sales people in the field, new ways for engaging agents and some winning techniques for virtual training.