2016 Seatrade Cruise Global

Sessions Speakers Exhibitors Products Press Releases Floor Plan

The State of the Industry: Upscale Cruising (Room Palm Ballroom A)

How are upscale consumers' tastes changing, and how are the ways lines engage with well-heeled travellers evolving? What's being done to cater to new segments such as the Chinese market? How are upscale operators meeting costly technology demands, such as free Wi-Fi? The panellists also will tell what they're doing to differentiate their brands, and if this is an era when lines have to provide expedition elements and branch into other modes of travel to keep loyalists coming back and draw new customers? New ships for the sector are getting bigger. How does this change the experience, and what fresh features does size allow? How can upscale lines distinguish the destination experience at a time when mainstream operators are visiting increasingly exotic ports?