VIBE

Workshop Series #3 - Driving Beverage Alcohol Productivity by enhancing relationships between suppliers and operators (Room ROOM 204 A-B)

19 Jan 16
3:30 PM - 4:30 PM

Tracks: http://www.ncbshow.com/sites/default/files/small_SocialMedia_icon16.png, Workshop Series 2 & Tasting

Moderator(s): Tom Fox, Managing Partner, CM Profit Group

Join a panel made up of both operators and suppliers and explore ways to improve the efficiency and productivity between both tiers. Fox has been conducting research on this topic for over 10 years and will highlight the “gaps” that exist and how they’re hurting beverage alcohol sales and profits. Supplier / Operator relationships need to be more collaborative and the panel will discuss several areas / competencies where the industry scores low – which include: fully understanding the operators business, bringing actionable consumer insights, execution, training, assortment, promotion and more.