In today’s world of ‘#WCWWTWI’ (what consumers want when they want it), the old traditional rules of distribution and branding no longer apply. Successful entrepreneurs try out a multitude of ideas–from changing product formulas, to altering creative imagery and design, to finding catchy marketing slogans and buzzwords–all while constantly moving forward, learning from errors and improvising without fear. This type of approach is actually ideal when much is unknown and the market is hyper-congested with competitors who have more resources and know-how. The winners will be those entrepreneurs who constantly refine and tweak their concepts ending up with quite a different brand than their initial startup concept. Hear successful entrepreneurs who will share their paths to success and how they found their voice and niche along the way.
PBA Member Price: $50.00
Non-Member Price: $65.00