QVC, HSN and EVINE Live reach hundreds of millions of homes worldwide reporting combined product sales of more than $13B in 2014 alone. Beauty and personal care products remain strong sellers, with a thriving global audience of aid brand fanatics just waiting for the next big offer. Beauty brands selling on these channels can sell millions of dollars in product in minutes, or they can have short-lived 15 minutes of on-air fame. If your brand sells or aspires to sell on home shopping networks, you need to understand how to get the home buyer to reach for their credit card.
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