2016 Cosmoprof North America

Denise Herich
Co-founder, Managing Partner
The Benchmarking Company


Denise Herich is co-Founder and Managing Partner of The Benchmarking Company, a bi-coastal consumer market research firm that delivers need-to-know information about the beauty and personal care buyer. From actionable insights derived from in-depth quantitative and qualitative consumer studies, to 5-star consumer claims resulting from TBC’s popular beauty product testing programs, Denise and her team provide brands with critical marketing intelligence that helps them to stand out, get noticed, and sell through. Denise directs beauty product testing teams, manages custom research studies, and moderates consumer focus groups nationwide for brands such as Bare Escentuals, Benefit Cosmetics, T3 Micro, Wet n Wild, Algenist and many others. She is a frequent speaker at industry conferences such as Cosmoprof, HBA, and Beauty Industry West, and a regular contributor to GCI Magazine, Happi, BW Confidential, and other major industry publications. Her marketing career spans more than 25 years. As a vice president for The Beauty Company and its predecessor company (also called The Benchmarking Company), Denise managed research studies for a host of brands. She has also served as a top public relations executive at several regional and international communications firms. Denise earned her bachelor’s degree from the University of North Carolina (magna cum laude) with a minor in marketing.

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