Petfood Forum 2016

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Freeze-dried pet food—fantastic if you can get it right (Room 2505)

20 Apr 16
1:00 PM - 1:40 PM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum Market/Product Development, Petfood Forum Full Schedule; Petfood Forum Market/Product Development, Petfood Forum Full Schedule; Petfood Forum Roundtable Sessions

Calvin Smith, director of Pet Nutrition NZ, focuses on the nutritional traits, production issues and key marketing considerations that surround the fast-growing freeze-dried category. Recent strong growth of over 40% annually has led many brands to look at extending their product offerings into this category. As the former CEO and director (and still shareholder) of a prominent New Zealand freeze-dried pet food brand, Smith provides his insights into the freeze-drying process, including how to overcome capacity issues, his analysis of why freeze-drying is the ultimate way to preserve nutrients and the pros and cons of using “raw” as a marketing claim for these products.