Petfood Forum 2016

General session: A pet retailing executive’s vision for meeting the needs of today’s and tomorrow’s pets and pet parents (Room Grand Ballroom A)

20 Apr 16
8:30 AM - 9:15 AM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum General Sessions, Petfood Forum Full Schedule; Petfood Forum Roundtable Sessions

Speaker(s): Evelia Davis, VP of Dog and Cat Consumables, PetSmart

Moderator(s): Greg Aldrich, Research Associate Professor/President, Kansas State University/Pet Food Ingredients & Technology;

Evelia Davis, VP of Dog and Cat Consumables for PetSmart, addresses the changes in pet-owning trends and behavior, focusing on how these changes drive us to better understand pet parents and their pets, and become solution providers rather than sellers of dog and cat food. In addition, Davis will discuss how this leads to adding value for pet parents by increasing the relevance, credibility and trustworthiness of pet manufacturers, retailers and products.