Petfood Forum 2016

What's next? Trends and insights shaping natural pet food products (Room 2505)

19 Apr 16
1:15 PM - 1:55 PM

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Eric Pierce, director of strategy and insights for New Hope Natural Media, seeks to inspire pet food innovators, describing how to leverage cultural, human food and beverage trends, and learn from successful risk takers in the pet food space. He highlights forecasts, trends and strategic insights shaping the natural products industry, specifically the pet category, explaining the growth of the category, unveiling new opportunities (including with a product idea lab) and identifying data and analysis needed to successfully innovate.