Petfood Forum 2016

Eric Pierce
Director of Strategy and Insights
New Hope Natural Media


Pierce is responsible for research, intelligence and insights for health, wellness and natural products clients for the NEXT Data & Insights Group of New Hope. A proven strategic marketing and market research leader with nearly 20 years of international and domestic experience across an array of industries, his expertise lies at the intersection of business and psychology, focused by a passion for natural products. Prior to joining New Hope in 2014, Pierce spent eight years with Lieberman Research Worldwide, rising from director to VP, business strategy, and also served as a senior manager and director with American Express and an analyst at Burke. He graduated from the University of Wisconsin in Madison with degrees in business administration, marketing and psychology.

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