Petfood Forum 2016

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Petfood Innovation Workshop opening session: High-meat and high-protein trends in pet food (Room 2505)

18 Apr 16
8:00 AM - 8:30 AM

Tracks: Petfood Essentials Schedule, Petfood Forum Full Schedule, Petfood Innovation Workshop Schedule, Petfood Innovation Workshop Schedule

David Sprinkle, research director for Packaged Facts, shares data, trends and insights on high-meat and high-protein pet food, including how high meat levels and exotic proteins tie into natural pet food purchasing, the paleo/wilderness trend, culinary crossovers from human food—think flavors and meat cookery terms on labels—and the retail channels in which these pet food products are seeing the most success.