AAPEX 2015

Massive socio-cultural shifts have resulted in a radically redesigned consumer mind. What consumers want, how they shop and why they buy has changed forever. One thing hasn't changed: the marketer with psychological insight develops more resonant, effective solutions and strategies. Learn the seven key shifts in psychology of today;s consumers and five essential strategies to capitalize on these shifts.

Attendees will learn:

• Key differences in how consumers think, what they want and what motivates them to buy.
• Eight essential shifts that every marketer needs to make to more effectively connect with today's consumer.
• Practical actionable tips to help marketers immediately implement new and better ways of motivating consumers.