AAPEX 2015

Kit Yarrow, PH.D.

Golden Gate University


Kit Yarrow, Ph.D., is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues won her four endowed research professorships and recognition as the Outstanding Scholar of Golden Gate University. Kit is co-author of “Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail” and author of the best seller “Decoding the New Consumer Mind”, which was named one of the top ten marketing books of 2014 by Inc. Magazine.

Sessions :