AAPEX 2015

How many of your important buyers are under 35? The Millennial's are now in major buying and decision making positions. How have you adjusted the way your team sells to best connect and win business from this next major generation of buyer? This program will show you how you can blend the best of the "old school" relationship style of selling still working with your Baby Boomer buyers with the Millennial more electronic driven buying model.

Attendees will learn:

• Why the relationship selling model works with existing (and older customers) but not as effective with the Millennial buyer.
• How to reassess your multiple stepped selling process to define which steps need to be changed for Millennial buyers.
• How to bring your electronic presence and participation up in today's "competitive minimum".