Kate Edwards, a 30-year veteran of the hospitality business with clients who include The Plaza Hotel, The Rainbow Room, and Le Cirque, maintains that service is the primary factor that will influence your customers' impression of you and your business. Whether you own a retail store, manage a restaurant, or produce and sell specialty foods to buyers, every choice you make about your business will impact your ability to deliver memorable moments of service to your customers. When you make the customer experience better, the impression your customers have of your business will improve as well. During her talk, Kate will share stories, provide pertinent takeaways, and answer your questions on service and hospitality in your own business.