With adulteration quickly eclipsing the seemingly eternal questions of efficacy, the supplement industry needs to get its house in order quickly with testing and traceability the most obvious and strategic first steps. But identity testing isn’t as simple as throwing a batch under the microscope or tossing an ingredient in a test tube.
In this session, we explore the complicated challenges of who should be doing the testing, what tests they should use and how the public can be brought into the process in a way that makes traceability the requirement that builds trust back into the market.