Want to spend the afternoon with the “most delightful MD ever”? Yeah, we do, too. In this session, The Atlantic Senior Editor James Hamblin, MD (also named among the most influential people in health media in 2015), explores journalism’s power to bring context to today’s most important health trends and issues. From vetting story ideas to finding credible sources, Dr. Hamblin will outline the process he uses to build content that best informs and connects with consumers. During this interview, you’ll learn how you can best work with the media to be a part of these conversations—and how storytelling can support your efforts in becoming an influencer in the health movement.