2017 Flavorcon

Cultivating Innovation: Best Practices for CPGs and Suppliers (Room Grand Ballroom A)

24 Oct 17
2:00 PM - 2:45 PM

Tracks: Market & Consumer Insight

Innovative flavor combinations, natural and healthy trends, clean labels, sugar and sweetener concerns, ingredient supply, quality and sustainability are pertinent issues in an evolving food market. Creating a winning new product isn’t just about getting the flavor right (although that’s important too!), it has to satisfy an ever-increasing number of consumer and customer demands. Given today’s landscape, it’s more important than ever for CPG companies and their suppliers to cultivate strong partnerships that deliver the right consumer-validated products in the fastest possible timing. Learn how DPSG and other CPG companies are achieving success through innovative partnerships with the flavor industry and other suppliers.