What will the soft drinks industry look like in 2021? The beverages industry faces a period of uncertainty, with changing attitudes to health, long-term demographic shifts, new legislation and economic weakness in key regions among the factors clouding the global outlook. This session will explore the areas of growth in packaged beverages over the next five years, focusing on specific areas of high-value opportunity. Utilizing Euromonitor's Passport system and Soft Drinks Forecast Model, we will examine the consumer drivers behind these opportunity markets and what operators will need to change in order to succeed.