In the past few years, the restaurant industry has experienced explosive demand and growth related to the off-premise sector (delivery, takeout and catering) causing a massive paradigm shift. A recent Nation’s Restaurant News article said, “No single trend in the restaurant industry is as big as delivery. The wave of third-party services and clear demand from consumers has just about every major restaurant chain headed in that direction.”
During this session, Revolution Director of Marketing Rich Earle will speak to how the off-premise opportunity comes with both operational challenges and customer experience drawbacks from unsynchronized systems, dated ordering functionality and long wait times to capturing customer data and poor margins for restaurant operators. He will also touch on the dos and don’ts of delivering the optimal customer experience in a culture of convenience so that restaurants of all sizes can capitalize on the single biggest growth area for their business and succeed in this new era.