Branding on a business level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it is people working with people that makes business relationships valuable.
Why should you build your personal brand? Building a recognizable personal brand opens professional opportunities. Creating a vision for your future and implementing that vision can lead to a feeling of trust with your peers and long-term success and satisfaction.