What Works Today - Best Practices for the HME Website of 2022
(Room C213)
18 Oct 21
2:45 PM
-
4:15 PM
Tracks:
Sales & Marketing (Conference Pass Only)
An HME provider's website is essential to their business, especially after the shift in consumer behavior throughout the pandemic. Have you kept your website up to date to keep up with online research and shopping habits? Whether you're going the e-commerce route, showcasing your white glove services or sticking to a one-pager rager, these HME website best practices are vital to all and will mean the difference between growth or decline online. In 2020, many HME business owners discovered quickly how important their website was to customers who could no longer come to the store, and that's not about to change. Now is the time to take a serious look at how your website measures up to the HME website best practices of today. Join us for this presentation and take away an easy-to-follow list of website requirements for growth that you can take back to your website provider. From an understanding of WCAG, CCPA and GDPR to creating a great mobile experience and everything in between, VGM Forbin is going to share the vulnerabilities the pandemic uncovered for unprepared HME business owners online and the best practices those business owners executed to show up where their customers needed them the most.