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Managing Expectations Through Marketing Analysis and Strategy
(
Room
C213
)
18 Oct 21
9:15 AM
-
10:15 AM
Tracks:
Sales & Marketing (Conference Pass Only)
Speaker(s):
Kit Shellhouse, Director of Business Development, The van Halem Group
Creating a page and setting up an account is a great first step but tracking and trending the results of your social media and marketing strategy to confirm they are effective is essential to your success. Utilizing social media on all levels and embracing where you are and where you want to be positions you for future sales triumph. Connect with your marketing staff, be energetic about your goals and push to excel. Manage your 'marketing' and make sure you are taking full advantage of any opportunity by analyzing and measuring your efforts.
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