Bringing Your Marketing in-house: Tools & Tricks to Become Self-Sufficient
(Room C213)
18 Oct 21
8:00 AM
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9:00 AM
Tracks:
Sales & Marketing (Conference Pass Only)
Healthcare companies typically struggle with marketing. Why? HIPAA compliance restricts the types of partnerships healthcare companies can rely on. This makes outsourcing your marketing efforts difficult. Sure, there are some reputable options available - but with the ever-evolving compliance landscape, all it takes is one outdated partnership to bring your operations to a screeching halt. The solution? Bringing your marketing in-house. From identifying the right individual(s), to equipping them with the right free and low-cost tools, this session outlines how healthcare companies can effectively in-source their marketing efforts. Spoiler: it's not as expensive as you might think. Instead of allocating budget to outsourced companies who follow cookie-cutter scripts and traditional marketing approaches, I'll show you how you can market smarter, faster, and more securely.