2021 Medtrade East
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Healthy Tension: Medical Science, Innovation, and Application
(
Room
C203
)
18 Oct 21
9:15 AM
-
10:15 AM
Tracks:
Executive Leadership and Planning
Speaker(s):
Nicholas Macmillan, Director, Market Access and Strategy, Ventec Life Systems
"A need or problem encourages creative efforts to meet the need or solve the problem." Plato, aka "necessity is the mother of invention". Medical innovation has been continually squeezed between medical science discovery and application of new drugs and therapies, all with the universal intention of solving a problem. These innovations however come with new costs, systems disruptions, and reimbursement challenges. This session will visit several impactful respiratory-related innovations, the challenges that they faced, and the outcomes they've endured.
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