Think you have a restaurant that might be “the next McDonald’s?” Ever wonder if the Colonel knew something you don’t? Maybe you, too, should consider franchising your restaurant. Franchising is the most dynamic method of expanding a business in the 21st century. Yet, not all of those that venture upon this strategy will find that to be a "road to riches." Business owners will gain a thorough understanding of what is involved in franchising in terms of franchise law, resources, costs, and personnel. Assuming you have a franchisable restaurant and the resources necessary to succeed, your next step should be to determine if franchising is the best strategy based on your own personal goals and objectives.
This session will include a discussion of the 12 predictive criteria that assess the readiness of a company for franchising and decision points to help you decide which expansion strategy is best suited for you.
Three immediate takeaways:
1. Overview and definition of franchising
2. Why do restaurants franchise?
3. Is your restaurant franchisable, and the proper steps to take