In the rapidly evolving world of automotive marketing and advertising, the bottom-line goal has never changed – it’s all about sales. More IS better…period. However, when it comes to the many KPI’s of the digital space, the playing field is not so black and white. For example, more leads do NOT equal a win. Other metrics such as bounce rate, CTR, impressions (and on, and on, and on…) are indeed important, but NONE of them hold a flame to the almighty CONVERSION. It is pretty much the holy grail of digital marketing, and only the greatest will achieve success.
In this session, you'll learn five essential tips (in content, mobile, voice search, and more) to increase your conversion rate in digital marketing, as well as steps that can help you to successfully implement those tips.
Primary Learning Objectives:
- Learn how to allocate your marketing dollars more effectively to increase conversions.
- Learn tactics to implement these best practices successfully.
- Explore emerging technology trends and how they may work for you.