Selling in the New Era of Beer
(Room Marina 6)
27 Feb 18
2:00 PM
-
3:00 PM
Speaker(s):
Scott Hempstead, Division Director, On-Premise National Accounts, Boston Beer; Maurice DiMarino, Wine & Beverage Manager Certified Sommelier & Certified Cicerone®, Cohn Restaurant Group; Cathy Popick, Vice President, On Premise Strategic Accounts--Beer Division, Constellation Brands; Trey Wiegand, Senior Sales Director Casual Dining, Anheuser-Busch; Johnny Stringer, Manager of Beer Operations, Craftworks Restaurants & Breweries
Beer sales are much different than they were ten years ago: consumption is falling, prices are rising and the scope of available brands is larger than ever. Which raises the question of how to engage a customer base of boomers through to millennials who now switch easily from light beer to craft IPAs and between wine, cocktails, spirits and beer. This expert panel will examine how to maximize beer sales in this challenging environment, covering beer selections from keg to bottle and can, glassware as a marketing mechanism, the importance of presentation, staff knowledge and the food pairing question.