World Tea Expo 2017

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What's in the Cup & Why You Like It: Hot Brewed vs Cold Brewed (Room N237)

13 Jun 17
8:30 AM - 10:00 AM

Tracks: Tea Science, Technical, Regulatory

Cold brewed tea has become all the rage! Want to learn why? In this session, we will describe the flavor chemistry of different teas, including green, oolong, and black, and show why cold brewing gives you such a different flavor profile from hot brewing. Then together we will explore our taste and smell systems, and discuss why some of your customers may enjoy certain aspects of hot or cold brewed teas, such as bitterness and astringency, or even sweetness, while others may not. Finally we will discuss what these differences mean for the popularity of cold versus hot brewed tea, and for how you might choose to describe these teas in your labels and menus.