AAPEX 2016

The World is Your Business (Room The Venetian, Marco Polo Room 701)

31 Oct 16
3:30 PM - 4:30 PM

Tracks: Marketing/Branding/Customer Relationships

Studies have found that culture determines 70% of the way we communicate and behave in our personal and professional lives. In a business context, that means the way we think, prioritize, present, hold meetings, make decisions and approach customers in influenced by our cultural background. Learning to communicate effectively across cultures will dramatically increase your company’s opportunity for success. And once learned, it will become natural to style-switch and negotiate within cross cultural environments. Specifically, Lamson will share how to get commitment and buy-in from business partners, and how to best meet deadlines and time frames across cultures.

Attendees will learn:

  • How to improve communication
  • Develop key relationships
  • Best practices to implement