For many automotive aftermarket retailers, expanding operations into foreign countries may seem like a monumental task. While the basic concept remains the same, the purchasing and driving behaviors of consumers can vary by country and region. By better understanding these types of trends within specific markets, aftermarket retailers can sufficiently stock their inventory with the right aftermarket parts and gain a competitive advantage. In this session. Learn the trends manufacturers, distributors, retailers and installers must keep an eye on to succeed in the global marketplace.
Attendees will learn:
- What vehicles are most popular in specific regions.
- What vehicle commonalities certain countries share.
- How to leverage current data assets to optimize aftermarket demand globally.