Category Management is a collaborative continuous process between manufacturers and operators to manage a consumer need state, referred to as a category. The process has been active in the consumer product goods industry for over 30 years, with continued growth and acceptance within the Auto Care Industry over the past 10+ years. In this session, leaders from the industry will discuss the necessary skill set, resources and tools to be successful in the practice. In addition, you will hear best practices from manufacturers and operators on how they collaborate successfully.
Attendees will learn:
- The benefits of Category Management within the Auto Care Industry.
- The desired skill set, resources and tools to be successful.
- How manufacturers and operators collaborate to improve store assortment and profitability.