Ecommerce activity, both B2B and B2C, are clearly having an impact on traditional aftermarket distribution. In the DIFM market, multiple vendor ordering tools have created a cost and availability tool for shops, with some more progressive shops preferring to purchase parts online than go through the “human” process. If this trend continues, it is imperative that distributors establish their own ecommerce avenue. Yet, traditional distributors continue to struggle with how to utilize ecommerce more effectively to help expand their business. In this session, learn the keys to capitalizing on ecommerce for your distribution business.
Attendees will learn:
- Who is using e-commerce and what are they buying?
- How will the Millennial generation impact changes in parts buying…particularly among installers?
- What are other distributors doing to increase their online presence and compete with both traditional e-tailers and bricks and clicks retailers?